This year’s Indian Premier League (IPL) has already generated much excitement among fans not only in India but across the globe. However, this elation isn’t restricted to the supporters who go to the stadium to watch their favourite teams and players but is also highly prevalent across various social media platforms such as Facebook, Twitter and Instagram.
From its onset in 2008, the IPL’s popularity has received a major boost with the growth of social media at the same time. Different teams and players have used these forums to give fans a more personal engagement with those they support and watch on a regular basis on their screens. Moreover, these platforms have also helped the overall league grow its brand and marketability.
Here’s a guide on which are the most followed IPL teams across Facebook, Twitter, and Instagram
It was on Facebook where most fans congregated on the net to discuss matches, moments, interviews, and various other things revolving around the IPL during its early years. However, with the growth of other platforms, its popularity has dwindled amongst IPL as well.
Therefore it’s no surprise to see old stalwarts such as Kolkata Knight Riders, Mumbai Indians and Chennai Super Kings dominate the list with the most Facebook likes.
Twitter is the place to be if one is looking to track the latest discussion, banter, opinions, and news surrounding the IPL. Supporters and experts alike use the social media platform often as a place to give their live commentary during different games.
Similarly, even teams use it to bring information to their fans quicker than traditional news platforms and to further spread their brand image. Mumbai Indians and Chennai Super Kings once again feature on the top of the list of most Twitter followers, while new teams like the Gujarat Titans are establishing themselves.
Instagram has helped the team and players in particular connect with the younger generation of fans. It has taken what was started with Facebook and helped reach social media content reach new heights at a much faster pace.
Due to its individualised nature, the content shared by teams and players on Instagram is more personal, which also leads to more fans rushing to follow their favourites’ profiles and everyday happenings. Once again Chennai Super Kings and Mumbai Indians dominate the list.
While Mumbai Indians may have the jump on them with regard to total IPL trophies (5), Chennai Super Kings are ahead of them when it comes to overall following on social media. Gujarat Titans and Lucknow Super Giants find themselves at the bottom of the table naturally due to their recent emergence.
| Rank | Team | Overall social media followers |
| 1 | Chennai Super Kings | 33.1m followers |
| 2 | Mumbai Indians | 32.4m followers |
| 3 | Royal Challengers Bangalore | 26.2m followers |
| 4 | Kolkata Knight Riders | 24.9m followers |
| 5 | Punjab Kings | 14.1m followers |
| 6 | Delhi Capitals | 13.7m followers |
| 7 | SunRisers Hyderabad | 11.9m followers |
| 8 | Rajasthan Royals | 9.8m followers |
| 9 | Gujarat Titans | 3m followers |
| 10 | Lucknow Super Giants | 2.6m followers |
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